with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US
privacy law and information security, is information that can be used on its own or with other
information to identify, contact, or locate a single person, or to identify an individual in context.
otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your full name,
email address, phone number, Size, Height, Date of Birth or other details to help you with your
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a
newsletter, respond to a survey, fill out a form, Use Live Chat, Open a Support Ticket or enter
information on our site. Provide us with feedback on our products or services.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our
newsletter, respond to a survey or marketing communication, surf the website, or use certain other
site features in the following ways:
• To personalize your experience and to allow us to deliver the type of
content and product offerings in which you are most
• To improve our website in order to better serve you.
• To allow us to better service you in responding to your customer
• To administer a contest, promotion, survey or other site feature.
• To quickly process your transactions.
• To ask for ratings and reviews of services or products
• To follow up with them after correspondence (live chat, email or phone
Information you provide us
Account Information. When you sign up for an Account, we may require certain information such as
your full name, organization, phone number, email address(s) and password. You may optionally choose
to sign into Xetica using a third party (e.g., your Google login). If you choose to do this, you will
be asked whether you agree to the third party providing certain information to Xetica, such as your
name, email address, profile photo, and other information associated with your account.
Profile Information. To help improve your experience or enable certain features of the Services, you
may choose to create a profile including information such as your name, photo, email, phone, urls,
physical address, instant message handles, dates, job title, gender, bio, and interests.
Referrals. When you use Xetica to refer our Services to others we will collect and use any contact
information you choose to provide and automatically generate an invitation to the contacts you select.
Payment Information. Some of our Services require payment. We may use third party service providers
such as Stripe to collect all information necessary to complete the transaction. Such information may
include name, credit card and billing information, as well as additional fields required for payment.
We never share your billing and payment information.
General Communication. If you contact us (for example via email or phone) we will collect information
such as your name, phone number, email address, as well as any other content that you provide. We also
may create event logs to diagnose product or app related issues, and capture information relating to
any support or service issues. To improve customer service, subject to applicable laws, we may also
record and review conversations with customer support representatives and analyze any feedback
provided through voluntary customer surveys.
Additional Information. You may otherwise choose to provide us information when you fill in a form,
conduct a search, update or add information to your Account, respond to surveys, provide feedback,
request support, post to forums, participate in promotions, or use other features of our Services. We
may also collect information at other points in our Services when clearly stated that information is
Information we receive from your use of our services
We provide a variety of Services that enable you to effectively manage contact information that you
provide to us as part of the Services (your “Contacts”). Contacts typically contain information on
individuals (or organizations) including names, email addresses, phone numbers, URLs, social handles,
online identifiers, and physical addresses. Your Contacts may also contain additional information on
individuals such as organizational affiliations, job titles, birthdays, key dates, age, gender,
general location, relationships, skills, interests, preferences, notes, photos, tags and other
categorizations. Depending on which Services you elect to use, Contacts may be collected in one or
more of the following ways:
Connected Services. Many of our Services allow you to connect with external systems or databases that
contain your Contacts. Examples include but are not limited to: 1) third-party contact management
applications and services, 2) communication applications such as email providers, video conferencing
systems, calendar applications, and social networks, and 3) sales, marketing, customer service, and
media applications and platforms. Connections to such services generally require you to sign into
User Interfaces. Many of our Services allow you to directly enter, edit, or otherwise manage your
Contacts by means such as typing into a user interface or speaking to a voice interface.
APIs. Contacts may also be collected when you submit Contacts through our API. This includes both APIs
for directly managing contacts as well as APIs for lookup or search.
Uploaded Files. You may also elect to upload lists of Contacts to Xetica for processing.
Third-Party Applications. Xetica may enable you to manually or automatically transfer, upload, or
copy-and-paste contact information from certain third-party applications into Xetica.
Contact Extraction. You may elect certain Xetica features that extract Contacts from email, text or
photographs. Examples include our business card scanning feature and our email signature extraction
feature. We will not process the content of the communication unless you have explicitly asked us to
Shared Contacts. Other users may elect to share their Contacts or their personal contact details with
How do we protect your information?
We do not use vulnerability scanning and/or scanning to PCI standards.
We only provide articles and information. We never ask for credit card numbers.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited
number of persons who have special access rights to such systems, and are required to keep the
information confidential. In addition, all sensitive/credit information you supply is encrypted via
Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or
accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard
drive through your Web browser (if you allow) that enables the site's or service provider's systems to
help us remember and process the items in your shopping cart. They are also used to help us understand
your preferences based on previous or current site activity, which enables us to provide you with
interaction so that we can offer better site experiences and tools in the future.
• Help remember and process the items in the shopping cart.
• Understand and save user's preferences for future visits.
• Keep track of advertisements.
• Compile aggregate data about site traffic and site interactions in
order to offer better site experiences and tools in the future. We may
also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose
to turn off all cookies. You do this through your browser settings. Since browser is a little
different, look at your browser's Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make your site experience more efficient may not
function properly. It won't affect the user's experience that make your site experience more efficient
and may not function properly.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable
Information unless we provide users with advance notice. This does not include website hosting
partners and other parties who assist us in operating our website, conducting our business, or serving
our users, so long as those parties agree to keep this information confidential. We may also release
information when it's release is appropriate to comply with the law, enforce our site policies, or
protect ours or others' rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for
marketing, advertising, or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our
website. These third-party sites have separate and independent privacy policies. We therefore have no
responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek
to protect the integrity of our site and welcome any feedback about these sites.
We use Google AdSense Advertising on our website.
cookie enables it to serve ads to our users based on previous visits to our site and other sites on
the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content
We have implemented the following:
• Remarketing with Google AdSense
• Google Display Network Impression Reporting
• Demographics and Interests Reporting
We, along with third-party vendors such as Google use first-party cookies (such as the Google
Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party
identifiers together to compile data regarding user interactions with ad impressions and other ad
service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page.
Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using
the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to
company in the United States (and conceivably the world) that operates websites collecting Personally
stating exactly the information being collected and those individuals or companies with whom it is
being shared. - See more at:
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
the first significant page after entering our website.
Can change your personal information:
• By logging in to your account
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not
Track (DNT) browser mechanism is in place.
Does our site allow third-party behavioral tracking?
It's also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years
old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade
Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what
operators of websites and online services must do to protect children's privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and
the concepts they include have played a significant role in the development of data protection laws
around the globe. Understanding the Fair Information Practice Principles and how they should be
implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive
action, should a data breach occur:
We will notify you via email
• Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to
legally pursue enforceable rights against data collectors and processors who fail to adhere to the
law. This principle requires not only that individuals have enforceable rights against data users, but
also that individuals have recourse to courts or government agencies to investigate and/or prosecute
non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped from being sent to them, and
spells out tough penalties for violations.
We collect your email address in order to:
Send information, respond to inquiries, and/or other requests or questions.
Process orders and to send information and updates pertaining to orders.
Send you additional information related to your product and/or service.
Regarding our Lead Provision Program we may share, license, or sell information we collect to our
clients for various marketing purposes, including their online marketing programs.
Market to our mailing list or continue to send emails to our clients after the original transaction
To be in accordance with CANSPAM, we agree to the following:
• Not use false or misleading subjects or email addresses.
• Identify the message as an advertisement in some reasonable way.
• Include the physical address of our business or site headquarters.
• Monitor third-party email marketing services for compliance, if one is
• Honor opt-out/unsubscribe requests quickly.
• Allow users to unsubscribe by using the link at the bottom of each
If at any time you would like to unsubscribe from receiving future emails, you can email us
• Follow the instructions at the bottom of each email and we will
promptly remove you from ALL correspondence.
308 East 38th St.
New York, NY 10016
Last Edited on 2020-01-22